Seamless Support

At Infinity Blue Group, we specialise in helping brands successfully expand into the US, South African & Australian retail market. With our expertise, strategic partnerships, and end-to-end retail support, we navigate the complexities of major retailers, ensuring a seamless and profitable launch.

Expertise

Infinity Blue Group offers a unique blend of strategic retail expertise, hands-on client support and white glove service keeping things completely transparent throughout the process acting as an extension of your team. This includes…

  • Best-in-Class Supply Chain Support: Leveraging our industry experience, we optimise replenishment strategies to maximise in-stock availability.
  • Flexible Retailer Interactions: Whether as your direct point of contact or a supportive backend partner, we adapt to your needs.
  • Cost Efficiency: We provide best-in-class service at competitive rates with no hidden fees.
  • Data-Driven Decision Making: Our dynamic analytics tools offer in-depth sell-in prep, line reviews, and ongoing performance tracking.

How We Support you

OUR EXPERIENCE

Localisation

“We have people on the ground that know the culture, know the sales channels, know what works and what not to do, we play an active role in ensuring brands succeed in their expansion plans.”

AL BAKER, GROUP CEO

New Catagory Launch

Expanding into a new category requires a well-planned strategy. Our team at Infinity Blue Group identifies key opportunities within major retailers and develops an entry plan that aligns with retailer priorities and market demand.

  • Identified potential Retail categories for placement.
  • Secured buy-in from existing Center Store buyers to advocate for expansion.
  • Worked closely with the buyer to optimise packaging, sizing, and cost structures.
  • Negotiated the launch of SKUs into multiple stores nationwide.

Strategic Partnership

For brands already established in a category, Infinity Blue Group strengthens and expands its presence through strategic retail partnerships. Our method includes continuous performance optimisation and deep collaboration with retail buyers.

  • Focused on improving existing metrics like, price gaps, and item productivity.
  • Conduct strategic meetings with new category buyers.
  • Optimise existing product sets, removing redundancies and aligning packaging.
  • Partner with buyers to introduce new SKUs while ensuring category differentiation.
  • Establish a structured, multi-year expansion plan.

Maintenance & Ongoing Success

Maintaining a retail presence requires constant engagement, supply chain resilience, and strategic planning. Infinity Blue Group ensures brands remain competitive and continue growing year on year.

  • Take over retailer relationship management to free up your internal team.
  • Provide continuous category insights and recommendations to buyers.
  • Manage supply chain disruptions effectively to maintain in-stock positions.
  • Help the client refine their innovation pipeline with a sustainable approach.

The Future Of Retail

As consumer expectations evolve, brands must embrace key retail trends to remain competitive. Younger shoppers are prioritising sustainability, compelling brands to adopt eco-friendly supply chains and transparent business practices. The rise of omni-commerce means retailers must seamlessly integrate digital and physical shopping experiences to meet consumer demands.

Additionally, shoppers are increasingly valuing high-quality, region-specific products, driving demand for European fashion, Asian electronics, and Latin American specialty foods.