Claire’s
Claire’s are a GLobal multichannel accessories brand from the USA who sell jewellery, accessories, hair, beauty and more for all ages
OBJECTIVE
Claire’s wanted to focus on the growth of their Amazon UK Account as sales were down -33% from the previous year.
SOLUTION
We helped with the general maintenance of the account and focused on optimizing their current listings to improve their conversion rate.
This allowed for lower advertising spending on these products so that we could allocate more advertising spend elsewhere to improve sales whilst maintaining their ACOS target.
We also helped to identify and launch products within their catalogue that had high sales potential.
“Communication is outstanding, I always know what they are working on. I could not ask for a better partnership. Infinity Blue is absolutely amazing to work with!"
Amy Nelson, Manager, E-commerce Marketplace, Claire’s
RESULTS
Since starting in April 2022, we saw that year-on-year sales went from -33% in May, to +24% currently (Q4 2022) and are continuing to grow.
We are also helping to expand their Amazon EU marketplaces starting with the recent successful launch in Germany.
For the UK they are +23% YTD and +99% YoY for Q4.
THE FUTURE
Expansion of the Claire’s catalogue means we are continuously optimising new products and helping to identify opportunities for growth.
We plan to scale up UK and EU advertising to build further brand awareness.
We will also expand European markets and further afield.
