CASE STUDY - ILKLEY BREWERY
ilkley brewery produce innovative beers to provide a range of flavours using carefully selected ingredients
OBJECTIVE
As the hospitality industry faces economic pressures and rising costs, beer consumers are choosing to drink more cheaply from home.
Ilkley Brewery sought to build their online presence to cater to this market and focus on growing their brand.
SOLUTION
We launched Ilkley Brewery on Amazon in September 2022, creating optimised content for each product and built their brand store.
We utilised advertising on Amazon to push sales and grow brand awareness.
We also supported the brewery with general account maintenance and merchant fulfilment of orders.
RESULTS
In Q4 Ilkley Brewery saw excellent MoM growth with very positive results for their first Christmas shopping season on Amazon, selling out of most popular products by the end of December.
THE FUTURE
We plan to push their alcohol free beers as this is a fast growing market and will provide consistent sales throughout the year.
We will support Ilkley Brewery to shift to FBA fulfilment to relieve pressure on their warehouse and to enable fulfilment to EU marketplaces by Q4 2023.
