CASE STUDY - TAKKER
takker is a home improvement brand based in northern ireland who produce innovative products to ease hanging pictures
OBJECTIVE
Takker is a DIY picture hanging tool which was featured on Dragon’s Den.
Takker felt there was more potential for sales on Amazon and the previous partner they were using were not reaching this.
SOLUTION
Being such a unique tool, we felt like the biggest improvements could be made by better explaining what the tool's capabilities were and how it be beneficial to a customer.
We, therefore, focused on improving the images by creating infographics to highlight these benefits to the customer.
Alongside this, our second focus was to create short video ads to showcase the Takker Tools to the customer.
Listing, keyword optimisation, A+ content, brand store and advertising were also greatly improved on.
RESULTS
The UK marketplace had low monthly sales until June 2022.
From Infinity Blue onboarding Takker in July 2022 there has been month-on-month increases averaging 47%.
This was whilst maintaining the same TACOS (Total Advertising Cost Of Sale).
The US marketplace advertising 100-200% ACoS for the previous 5 months, since starting this has reduced to 50% with 5x the sales.
THE FUTURE
The UK and US still show signs of growth and more improvements are to be made.
We are currently in the process of sending their stock into Germany, where we will replicate what we have done on the UK and US.
New destination platforms are also being researched for implementation.
