WELCOME TO YOUR CHANNEL GROWTH PARTNER

IN PARTNERSHIP WITH ENG.

Wanting to grow locally across the MENA region or internationally, with the team at Infinity Blue you can do exactly that.

Experienced international platform specialists will ensure your brand’s potential is realised on all the major channels globally.

Our expert teams across multiple continents give you the reach, local knowledge and experience to help you navigate this journey.

MARKETPLACES

There are a variety of online platforms in the Middle East to ensure brand growth and traction. We focus on the dominant marketplace platforms.

Our Offering

  • Consultancy / Board Advisor

  • Audit

  • Growth hacking and strategy

  • Set-up

  • Optimisation

  • Marketing

  • Logistics

With over 27m visits a month and an average of 7 mins browsing time over 9 pages in UAE, it is a clear first point shopping destination.

Noon has approximately 17.9m visits a month and offers similar tools to Amazon.

There are approximately 3.6m visitors a month who look at c. 7 pages per visit.

Approximately 1m visitors a month.

FMCG MARKETPLACES

Our Offering

  • Consultancy / Board Advisor

  • Audit

  • Growth hacking and strategy

  • Onboarding

  • Account Management

Grocery

$686M Growing to $1.8Bn by 2027

Amazon is a significant and growing Grocery retailer in the UAE. Offering FBA for brands and Prime delivery for clients, it’s projected to grow at 7.9% YoY with marketing volume of $13.7Bn by 2027 (all categories).

Kibsons is the UAE grocery delivery leader with revenue of $400 in 2022 offering same day free delivery.

Instashop is a small but growing grocery delivery platform with 350,000+ active monthly users.

Carrefour is the dominant player in UAE grocery with 38% share. Their growing ecommerce arm represents $223M revenue annually.

food service

market value $2.18Bn

Talabat is the dominant player in the food delivery market in the UAE. Controlling more than 70% of the market with revenue of $630M.

Deliveroo is strong International brand that occupies 12% of the food delivery market in the UAE. Generates the highest AOV per user in the market

Careem is a small but growing platform. Filling the space since the closure of Zomato it represents 4% of the market currently.

digital and ecom

Our Offering

  • Consultancy / Board Advisor

  • Audit

  • Growth hacking and strategy

  • Performance Marketing - Google,

  • Meta, Affiliates

  • CRM / Email Marketing

  • SEO

  • Organic Social

  • Shopify Development

  • B2B Lead Gen

Working strategically at board and tactical level, we cover all aspects of Omni-channel marketing.

We are experienced in supporting varying sized organisations at differing stages of their journey. For some clients, we work with their own in-house marketing team. For others, typically smaller businesses or start-ups, we become their entire marketing function or an extension of their executive team.

Our services

Digital Strategy

To help clients discover opportunities by developing their business strategy from new technologies to updated processes whilst utilising the full power of digital.

Digital performance

From SEO to PPC, Organic and Paid Social to Affiliates, we help our clients use a broad mix of digital channels to drive business.

conversion rate optimisation

To improve your customers experience with your brand and offer data driven solutions to eliminate decisions made on assumption.

our process

We help you understand, optimise and run your digital channels to target customers, get results and ultimately grow your business.

Digital Strategy

Uncovering where your customers interact with your brand to identify gaps and opportunities for improvement at each customer touch point.

Digital performance

  • Develop digital marketing strategy

  • Develop 1 year digital channel forecast

  • Develop 1 year promotional plan

conversion rate optimisation

We can join your own in-house marketing team or become your entire marketing function to implement the recommendations that have been detailed in the review.

Your Map to
Marketplace
Success

Discover & Define

We learn all about you, develop your strategy and find out just how far you can go.

  • Research and Advice

  • Comprehensive Health Check

  • Develop Strategy

  • Build a Business Plan

Build & launch

We design and implement your marketplace presence, infrastructure and supply chain.

  • Account Setup

  • Brand Registry

  • Optimized Listings

  • Culturally-Informed Translation

  • Financial Processing

manage & grow

Using in-house analytics, we constantly optimise your strategy, performance and revenue.

  • Ongoing List Optimization

  • Customer Service

  • Buy Box and Price Management

  • Comprehensive Ad Management

  • Intelligent Price Management

  • Full Account Management

  • Reimbursement Management

  • Lead Generation

  • Logistics Management

we believe it is our responsibility to…

Listen

and understand to the best of our ability who you are, what you do, and why it matters. This is paramount to the direction of our relationship and identifying the white space of where we can best help your brand scale.

Learn

about where you are now and what you want to accomplish. We take into account your goals (both short and long-term), objectives, risk/reward scenarios, budget and timeline to accomplish what you want and what you need.

share

our recommendation to create and deploy a customized process and plan that is in your best interest. We pride ourselves on presenting a simple to understand, doable and measurable scope of work that best meets your needs. Our mission is to help you accomplish your goals.

YOUR MANAGEMENT TEAM

  • Rehan Merchant (ENG)

    Director MENA

  • ALAN BAKER

    Group CEO

  • ANDREW DONOGHUE

    Group CFO

TO INFINITY. AND BEYOND.

YOUR digital marketplace journey can feel like setting out in uncharted waters. But having a partner who knows how to get you there makes all the difference.

Ready to start your marketplace journey?