WELCOME TO YOUR CHANNEL GROWTH PARTNER Poland

Wanting to grow locally across the Polish region, with the team at Infinity Blue you can do exactly that.

Experienced international platform specialists will ensure your brand’s potential is realised on all the major channels globally.

Our expert teams across multiple continents give you the reach, local knowledge and experience to help you navigate this journey.

Why POland?

Poland’s e-commerce market is thriving, with a total revenue of €22 billion in 2023, projected to grow to €31 billion by 2027​. The marketplace sector is a major part of this growth, driven by platforms such as Allegro, Amazon and eBay.

Our Polish Offering

  • Consultancy / Board Advisor

  • Audit

  • Growth hacking and strategy

  • Set-up

  • Optimisation

  • Marketing

  • Logistics

By far the largest and most popular e-commerce marketplace in Poland, Allegro commands a significant portion of the market with over 22 million registered users. It generated approximately €1.1 billion in revenue in 2022. Allegro is known for offering a wide range of products.

Amazon operates in Poland, but it isn't as dominant as local platforms like Allegro. Amazon’s Polish site, Amazon.pl, launched in March 2021. While it has grown steadily, it still plays a secondary role compared to Allegro

There are approximately 3.6m visitors a month who look at c. 7 pages per visit.

Approximately 1m visitors a month.

our process

We help you understand, optimise and run your digital channels to target customers, get results and ultimately grow your business.

Digital Strategy

Uncovering where your customers interact with your brand to identify gaps and opportunities for improvement at each customer touch point.

Digital performance

  • Develop digital marketing strategy

  • Develop 1 year digital channel forecast

  • Develop 1 year promotional plan

conversion rate optimisation

We can join your own in-house marketing team or become your entire marketing function to implement the recommendations that have been detailed in the review.

Your Map to
Marketplace
Success

Discover & Define

We learn all about you, develop your strategy and find out just how far you can go.

  • Research and Advice

  • Comprehensive Health Check

  • Develop Strategy

  • Build a Business Plan

Build & launch

We design and implement your marketplace presence, infrastructure and supply chain.

  • Account Setup

  • Brand Registry

  • Optimized Listings

  • Culturally-Informed Translation

  • Financial Processing

manage & grow

Using in-house analytics, we constantly optimise your strategy, performance and revenue.

  • Ongoing List Optimization

  • Customer Service

  • Buy Box and Price Management

  • Comprehensive Ad Management

  • Intelligent Price Management

  • Full Account Management

  • Reimbursement Management

  • Lead Generation

  • Logistics Management

we believe it is our responsibility to…

Listen

and understand to the best of our ability who you are, what you do, and why it matters. This is paramount to the direction of our relationship and identifying the white space of where we can best help your brand scale.

Learn

about where you are now and what you want to accomplish. We take into account your goals (both short and long-term), objectives, risk/reward scenarios, budget and timeline to accomplish what you want and what you need.

share

our recommendation to create and deploy a customized process and plan that is in your best interest. We pride ourselves on presenting a simple to understand, doable and measurable scope of work that best meets your needs. Our mission is to help you accomplish your goals.

TO INFINITY. AND BEYOND.

YOUR digital marketplace journey can feel like setting out in uncharted waters. But having a partner who knows how to get you there makes all the difference.

Ready to start your marketplace journey?