WELCOME TO YOUR CHANNEL GROWTH PARTNER South Africa
Looking to grow locally in South Africa? The team at Infinity Blue can help!
Our international platform specialists are here to unlock your brand’s potential on major global channels. With teams across multiple continents, we provide the reach and local expertise to guide you on this journey.
Why South Africa?
South Africa’s e-commerce market is rapidly expanding, with significant revenue growth expected in the coming years. The marketplace sector is a key driver of this growth, fueled by platforms like Takealot, Zando, and others.
Our South African Offering
Consultancy / Board Advisor
Audit
Growth Hacking and Strategy
Set-Up
Optimisation
Marketing
Logistics
With our tailored services, we can help you navigate and succeed in the South African e-commerce landscape.
Takealot is the largest e-commerce marketplace in South Africa, with over 17m monthly visitors and over 1.8m active mobile app users as of 2019. Known for its wide range of products, and excellent customer service it plays a pivotal role in the local e-commerce landscape.
Amazon launched in South Africa in 2024, providing consumers with a diverse range of products. Since then, it has steadily grown and gained a foothold in the market with over 4.9m monthly visitors.
Makro blends online shopping with the experience of a physical warehouse. Known for bulk purchasing and competitive prices, it caters to families and businesses, offering everything from groceries to electronics. Its strong online presence enhances the shopping experience
OneDayOnly is a popular online shopping destination in South Africa, known for its limited- time deals on a variety of products. This platform is not only a way to generate revenue quickly but with 2.2m monthly viewers it’s a great way to build brand presence.
Zando is a top fashion e-commerce platform in South Africa, with over 3.5m monthly visitors and hosting the largest fashion email database in SA. Featuring a wide range of clothing, shoes, and accessories. It’s an excellent place to grow your brand.
As one of South Africa’s leading online fashion and lifestyle retailers, Superbalist offers a diverse range of trendy clothing, footwear, and accessories. Its e-commerce platform focuses on style, convenience, and a seamless shopping experience for fashion-forward consumers.
Builders Warehouse’s online platform offers a wide range of DIY, home improvement and building materials, making shopping convenient for South Africans looking for tools, hardware and home décor.
our process
We help South African businesses understand, optimize, and manage their digital channels to effectively target customers, achieve results, and ultimately grow.
Digital Strategy
We identify where your customers interact with your brand, uncovering gaps
and opportunities for improvement at each touchpoint.
Digital performance
Develop a tailored digital marketing strategy
Create a one-year digital channel forecast
Design a one-year promotional plan
conversion rate optimisation
We can either join your in-house marketing team or serve as your complete
marketing function, implementing the recommendations outlined in our review
to drive growth and engagement.
Your Map
to Success
Discover & Define
We learn all about you, develop your strategy
and find out just how far you can go.
Research and Advice
Comprehensive Health Check
Develop Strategy
Build a Business Plan
Build & launch
We design and implement your marketplace
presence, infrastructure and supply chain.
Account Setup
Brand Registry
Optimized Listings
Culturally-Informed Translation
Financial Processing
manage & grow
Using in-house analytics, we constantly optimise
your strategy, performance and revenue.
Ongoing List Optimization
Customer Service
Buy Box and Price Management
Comprehensive Ad Management
Intelligent Price Management
Full Account Management
Reimbursement Management
Lead Generation
Logistics Management
we believe it is our responsibility to…
Listen
and understand to the best of our ability who you are, what you do, and why it matters. This is paramount to the direction of our relationship and identifying the white space of where we can best help your brand scale.
Learn
about where you are now and what you want to
accomplish. We take into account your goals (both
short and long-term), objectives, risk/reward
scenarios, budget and timeline to accomplish what
you want and what you need.
share
our recommendation to create and deploy a customized process and plan that is in your best
interest. We pride ourselves on presenting a simple to understand, doable and measurable scope of work that best meets your needs. Our mission is to help you accomplish your goals.
“The e-commerce market in South Africa is booming, offering businesses the chance to reach a broader audience. With digital platforms on the rise, brands can leverage this growth to succeed in the evolving online economy.”
