2024 MARKETPLACES PLAYBOOK
Here's our 2024 Playbook outlining strategies for launching successfully into various markets, sectors and platforms each month.
This playbook can serve as a guideline for what is to come from Infinity Blue when looking to launch into various markets and sectors throughout 2024, offering insights, strategies and expert advice tailored to each specific area of focus. We will be inviting brands, partners and friends from other offices to join us throughout to give their experiences and hurdles and successes to us all.
Our Insights articles will provide guidance and opinion. If there is any area that you think would be of interest please reach out as someone in the team will have ideas!
Below is a summary of our webinar series for the year, also available here. We hope you can join us.
January - Launching into the UK Market on Marketplaces
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Overview of the UK e-commerce landscape
Top marketplaces in the UK to consider: Amazon UK, eBay UK, OnBuy and more
Marketing tactics and localisation for UK consumers
February – Furniture, DIY And Home Sector Expert Panel Discussion And Are You Ready For Peak Trading Over The Summer Months And Into Q4
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Insights and advice from industry experts on launching in the furniture and home sector across the major markets around the world.
Strategies for product differentiation, customer experience, and trends.
Strategies for successful marketplace entry in the UK with guest speaker Ryan Atkins from Mood Living.
March - Entry into Middle East Markets on Marketplaces
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Overview of the Middle East digital, marketplace and FMCG landscape.
Strategies for marketplace entry in the Middle East, considering Amazon, Talabat, Namshi and more.
Cultural sensitivity, payment preferences, and consumer behaviour.
James from IB MENA and Hot Honey brand discussion.
April - Entering Into The US With Peak Trade In Mind
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Overview of the e-commerce landscape.
Strategies for successful marketplace entry into the US.
Top marketplaces: Amazon, Walmart, Sam’s Club, Wayfair, etc.
Understanding consumer preferences and local trends.
BF 2023 review - omni-channel.
May - Health and Wellbeing Sector Expert Panel Discussion
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Expert insights on launching successfully in the health and wellbeing sector across the major markets around the world.
Discussion on trends, customer needs and market positioning.
Guest speakers from brand and marketplace compliance experts.
June - Luxury and Sustainable Fashion & Accessories on Global Markets
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Insights and strategies for entering the luxury market.
Top marketplaces for luxury: Farfetch, Mytheresa, Net-a-Porter and some of the other niche ones.
Exclusive product positioning and brand partnerships.
Navigating the sustainable fashion and accessories space with Hugo Empson and Channel Engine.
July - Beauty and Cosmetics on Global Markets
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Strategies for launching beauty products globally.
Top marketplaces: Sephora, Ulta and Lookfantastic.
Influencer collaborations, trends and customer engagement.
September - Entering Australia and New Zealand Markets
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Overview of the ANZ e-commerce landscape.
Strategies for successful marketplace entry in ANZ.
Top marketplaces: Amazon Australia, TradeMe, eBay Australia and more.
Understanding consumer preferences and local trends.
October - Successful Launch on TikTok Shop
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Leveraging TikTok Shop for e-commerce success.
Creating engaging content and marketing strategies on the platform.
Utilising influencer partnerships and trends on TikTok.
November - What Does 2025 Look Like For You?
The below outlines some of the key conversation points we will be discussing with key partners and brands, but not limited to:
Existing markets, new markets and overall trends for 2025.
Review of what has happened in 2024 for some of our brands.
Guest speakers in from a number of brands and partners which would cover Home, DIY, FMCG and Fashion.
