The Power of Diversification: Selling on Both Amazon and Walmart Marketplace.
In Summary, the ever-evolving landscape of e-commerce, sellers face the strategic decision of choosing the right platforms to reach their target audience. While Amazon and Walmart Marketplace are both retail giants, some might wonder whether it's worth the effort to sell on both platforms.
The truth is, embracing a multi-channel strategy by selling on both Amazon and Walmart Marketplace can offer sellers a range of benefits, providing access to diverse customer bases and expanding their market reach. In this blog, we explore the reasons why Amazon sellers should consider selling on Walmart Marketplace, why Walmart sellers should explore Amazon, and ultimately, why both platforms can be a winning combination.
Why Amazon Sellers Should Sell on Walmart Marketplace:
Why Walmart Sellers Should Sell on Amazon Marketplace:
Top Reasons to Sell on Both Platforms:
1. Maximised Reach: Selling on both Amazon and Walmart Marketplace allows sellers to maximise their reach by accessing diverse customer bases on each platform.
2. Risk Mitigation: Diversifying across multiple platforms reduces the risk associated with changes in policies, fees, or market dynamics on any single platform.
3. Optimised Sales Opportunities: Different customer demographics and preferences on each platform create additional sales opportunities for sellers.
4. Competitive Advantage: Sellers can gain a competitive advantage by being present on multiple platforms, potentially increasing visibility and sales compared to competitors exclusive to one platform.
5. Market Insights: Selling on both platforms provides valuable insights into customer behaviour, preferences, and trends on each platform, allowing sellers to make informed decisions.
6. Brand Resilience: Establishing a presence on both Amazon and Walmart Marketplace contributes to brand resilience, making the business less vulnerable to the challenges that may arise on a single platform.
In conclusion, the decision to sell on both Amazon and Walmart is a strategic move that can unlock a multitude of benefits for e-commerce sellers. By expanding their reach, mitigating risks, and capitalising on the strengths of each platform, sellers can position themselves for long-term success in the competitive world of retail.
Get in touch, if you are new to Walmart, Amazon or both, Infinity Blue are experts in helping and supporting brands all over the world accelerate profitably on both platforms, with our ‘You Thrive, We Thrive’ business model.